Starting a business takes up a lot of time, energy and money. Since your business is new what can you leverage on a budget and market your business for maximum return on investment?
Creating valuable content
Sharing valuable information is a great way to market your business. You can blog or vlog or design infographics to share with your prospects about the problems they car about and how to solve them. You will gain authority as an expert and get free traffic to your site. Sometimes when you run out of content, be creative by repurposing old content.
Create your free Google My Business account
Do you have a Google Business Profile? Google my business is a free listing that allows you to show up on Google Maps, the local section of Google Search, and the right-side Knowledge Panel for branded searches.
Use social media
Through social media you can promote your blog posts thereby driving traffic to your website. To build trust with your audience, consider engaging with your followers. Social media has made it easier to do market research through polls. Use this to understand better what your customers' needs are and come up with solutions. Besides all this, make sure there is consistency in your posting and that you are active and proactive on your social media profiles.
Make search engine optimization your friend
Once you have done the above, now tap into Google to promote your business. Over time, SEO has proven itself as a key to promoting your business in multiple regions. For example, your business could be in Nairobi but using SEO tactics, Google will show your business to someone in Mombasa who has needs that your business can solve.
For SEO to work, always ensure that your website has high page load speeds and is secure. Additionally, produce high-quality content that has relevant industry and location-based keywords.
To conclude, you do not need millions to market your business out there. Start with easy and free strategies and as your business grows you can gradually invoke paid marketing methods.